It always amazes me when a company isn’t using any form of Social Media, or worse still, they’ve started an account and then haven’t touched it for months. I get that it might seem that I’m only saying this because of the business I’m in, but I genuinely find it odd that businesses wouldn’t use as many ways as possible to promote what they do.
If I’m looking to use a company, buy a product or visit somewhere I’ve never been, I want to know what people are saying. I want to see some genuine feedback and also find out a little bit more about the company than what they might have on the website. Websites are great, but they can be expensive to develop and update, so social media can be a great way of offering customers (existing and potential) a different perspective of your business.
You might use Social Media as a way of finding out information about your favourite celebrities, football team, TV shows etc. So if you’re using it to find out what’s going on in the world, or what other people are saying, why aren’t you using it to promote your business and let people know what you’re up to?
Facebook now has over 1 billion active users and twitter has 500 million active users, generating 340 million daily tweets. I’m no genius, but if my business had a chance of reaching even a fraction of those people, I’d want in!
I think a lot of people get carried away with the initial setting up of a Facebook or Twitter profile and invite everyone to “like” or “follow” them and then they don’t do anything else with it. The key to making social media work for your business is consistency, although that can be time consuming. We would love to help you, since LuKas at Work started last year, we have prided ourselves on being the unofficial 12th member of our client’s team, putting pride and effort into everything we do for them. We also know that Social Media isn’t a case of one-size fits all. Some of our clients benefit from using Facebook more than Twitter or the majority of their online marketing takes place via Pinterest. Some need a mixture of different mediums, but we will help you decide what’s best for your business.
Here are a few tips to help you get started.
KNOW WHO YOU ARE – Make sure your brand image is consistent. The messages you send out need to be the right portrayal of your corporate image. If you have more than one person using your company social media make sure they are all aware of what you want to achieve.
FOLLOW YOU – Follow like-minded companies to help create a natural synergy between your products and services. Get involved in discussions with people in your industry. Just try and avoid being annoying!
FOLLOW ME – Make sure you’re worth following; someone could easily stumble across your profile. Make sure you’re always focused on your target market and that someone following you will find your profile useful.
STAY WITH ME – Keep your followers by updating your profile and keeping it fresh. Let your customers / clients know about your recent activities. Also use it to promote certain offers that are only available via your social media.
You can use it to offer helpful tips and advice, if you’re a gym why not post an exercise of the day, if your restaurant recipe ideas etc. A Blog is also a great tool for this.
SELL, SELL, SELL – Your followers will become really bored with your updates / tweets if all they do is try and sell them something. Try and mix up your messages, so some of them are directly about your business and others are more chatty to show your company’s personality.
ENGAGE – Try and generate discussions – if you’re a beauty salon, then try and get people talking about their favourite treatments, if you’re a gift shop, what’s the best gift you’ve ever been given? Check for current topics you can use too, for example, it’s 50 years of James Bond – who’s the best Bond? Best Bond theme tune? It’s chocolate week, what’s your favourite?
RESPOND – If someone takes the trouble to contact you via your Facebook page, then take the trouble to reply! If someone leaves a great review saying what an amazing meal they had at your restaurant then respond! It will help encourage other people to do the same, as they know you see the posts and more importantly care enough to reply.
Social media used properly can be an important asset to your business, but don’t half do it. You wouldn’t take out an unfinished newspaper ad or pay for a radio commercial that was only half audible. Social media is the same. It can take up time, time that most small businesses don’t have, that’s where LuKas at Work can help.
If it’s something you would like to talk to us about then please contact us on (01623) 491323 or use the form and we’ll call you.